Each client is an individual. Some make fixed purchases even if they don’t offer them discounts or special offers. Some fill a form, but never open messages.
Anyway, you need to know who you address. Especially if you run the online store and you don’t meet the clients offline. In a situation when you know who are your clients, you can be concentrated on loyal buyers, and it is better to distribute time and resources and by that to achieve the maximum conversion of the website. A good idea would be to implement sales pipeline www.bpmonline.com/crm/sales-pipeline.
The only way to obtain such information is the determination of a lead by means of various criteria, for example, of the involvement. And the most important, all this it is possible to make automatically.
Before you begin, it is necessary to create the plan of tagging and scoring. Further assign tags and points to users taking into account actions which they make some simple steps, for example, the opening of the message, visit the product page.
Further, the system will appoint automatically tags and scoring points. Thus, you will always have the freshest data and you will be able quickly to react.
For example, the user is ready to make a choice and he/she has enough points to make the purchase. Transfer contacts to sales office for the closing of the deal, thus converting visitors into buyers. Thanks to marketing automation everything is simple — use scenarios, appoint tags and points, segment contacts and automatically move from one list to another.
How to increase conversion of sales … after purchase?
Some marketing specialists who are responsible for online stores make a mistake, sending to clients the letter gratitude for purchase made. After-sale email can make much more and affect more how clients will estimate a brand.
Such email possesses a capability to strengthen general impression from purchase, to reduce a purchase cycle, to extend the lifecycle of the client and to increase conversion of a funnel of sales.